Facebook is currently the world’s leading social media platform. With over a billion active users every month, it provides businesses with massive potential to reach their target audience.

The main question is what is your entire marketing budget? Currently, a safe measure is to use 10% to 20% of your overall marketing budget for your Facebook campaigns, if possible.

No. Google ads and Facebook ads are different in the way they target people. Facebook mostly targets people based on their interests. Facebook keep tracks of their users’ profiles, i.e. what interests they have recently added, pages they have liked, etc. Google ads target on what their users are typing in the search bar at that moment.

You should wait at least four days to start seeing results. Keep in mind that Facebook ads typically improve their results and gain some traction over the course of several days.